General Manager – Sales & Marketing at a Leading Automotive and Industrial Solutions Company in Vientiane, Laos

Job Description

General Manager – Sales & Marketing at a Leading Automotive and Industrial Solutions Company in Vientiane, Laos

• Responsible for leading sales, marketing, customer experience, and commercial performance to drive revenue growth, market share expansion, and long-term business success within the automotive sector.
• Salary – Negotiable

The Role

This is an exceptional opportunity for an experienced automotive leader to drive the overall sales and marketing strategy of a well-established automotive business. The role will be responsible for accelerating sales growth, strengthening brand positioning, enhancing customer experience, and maximizing commercial profitability across the market.

The successful candidate will lead both sales and marketing functions, oversee dealer performance, manage key customer relationships, and develop strategies that support sustainable business growth and market leadership.

About the Company

Our client is a leading automotive organization with a strong presence across Southeast Asia. The company represents globally recognized automotive brands and is committed to delivering exceptional customer experience, operational excellence, and sustainable commercial growth.

Description

• Lead and drive overall sales and marketing strategies to achieve revenue, market share, and profitability targets
• Manage and develop high-performing sales and marketing teams through effective leadership, coaching, and succession planning
• Identify new market opportunities and develop customer acquisition strategies to expand business growth
• Build and maintain strong relationships with key customers, fleet clients, business partners, and industry stakeholders
• Oversee sales operations, prospect management, lead conversion, and customer engagement processes
• Develop and execute marketing campaigns, promotional activities, and lead generation initiatives
• Monitor market trends, customer preferences, competitor activities, and industry developments to identify commercial opportunities
• Ensure strong brand positioning and consistent customer experience across all customer touchpoints.
• Manage customer retention initiatives and address customer concerns in a professional and timely manner
• Lead annual sales planning, budgeting, sales forecasting, and commercial strategy development
• Provide regular business updates and commercial insights to senior leadership
• Drive continuous improvement initiatives to enhance sales effectiveness and overall business performance

Requirements

• Bachelor's degree or higher in Marketing, Business Administration, Sales Management, Commerce, or a related discipline
• Minimum 8 to 10 years of progressive experience in automotive sales and marketing leadership roles
• Proven experience leading dealership operations or automotive distribution businesses
• Strong track record of achieving sales targets, revenue growth, and commercial performance objectives
• Strong understanding of automotive retail operations, fleet sales, customer relationship management, and dealership management
• Experience developing and implementing marketing strategies, advertising campaigns, promotions, and lead generation programs
• Strong commercial acumen with the ability to analyses market trends and business performance
• Excellent leadership, coaching, negotiation, and stakeholder management capabilities
• Strong experience in budgeting, forecasting, and sales performance management
• Excellent command of written and spoken English
• Experience working with international automotive brands will be highly advantageous
• Exposure to Southeast Asian markets and emerging market environments is preferred
• Fluency in Lao or Thai language would be considered a strong advantage

Benefits

• Competitive executive remuneration package
• Opportunity to lead a recognized automotive business with strong market positioning
• Exposure to regional leadership and multinational business operations
• Professional development and long-term career growth opportunities
• Dynamic and performance-driven working environment

Career Growth Opportunities

This role provides outstanding exposure to executive leadership, commercial management, brand development, and regional automotive operations.

For more information, contact Derek Aung on Telegram at @Derek9000